FELIWAY YouTube Ads and Campaign Examples

#1515 YouTube advertiser by spendDTCGermanyVerify on Google Ads Transparency Center

FELIWAY provides cat behavioral care products, including calming diffusers and sprays designed to reduce feline stress and anxiety. Across 9 markets, its YouTube ads have generated 54.0M views. Video campaigns frequently highlight Feliway Optimum, focusing on harmonious living, family happiness, and stopping scratching or urine marking.

Est. total spend
$162K – $1.5M
All-time, estimated range
Ads indexed
17
Total views
54.0M
Markets
9
Countries the ads ran in

Most-viewed FELIWAY YouTube ads

Top 16 by views · list updated

See all 17 FELIWAY ads

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About FELIWAY

FELIWAY is a pet care brand specializing in synthetic feline pheromone products designed to reduce stress and anxiety behaviors in cats. Serving the German market via feliway.de, it sells calming diffusers, sprays, refills, and treats directly to pet owners. Launched in 1996, the brand is owned by French veterinary pharmaceutical group Ceva Santé Animale and operated locally in Germany by Ceva Tiergesundheit GmbH.

Company
Ceva Tiergesundheit GmbH
Category
Cat behavioral care products
Headquarters
Germany
Advertises in
9 countries

FELIWAY YouTube ads — FAQ

FELIWAY advertises cat behavioral care products, specializing in synthetic feline pheromone solutions such as calming diffusers, sprays, refills, and treats. Operated in Germany by Ceva Tiergesundheit GmbH, the brand designs its products to help reduce stress and anxiety behaviors in cats.
FELIWAY's YouTube ads focus primarily on the FELIWAY Optimum product line. Common themes include stopping unwanted behaviors like scratching and urine marking, promoting relaxation for cats, and creating a harmonious, happy home environment.
FELIWAY runs primarily horizontal video ads alongside some vertical formats. While video durations vary, the most common length is mid-length spots running between 16 and 30 seconds.
FELIWAY advertises on YouTube entirely in German, catering to pet owners in the German market through its local domain.
AdSee has indexed 17 YouTube ads from FELIWAY, with 54.0M views in total, shown in 9 countries.
FELIWAY's YouTube ads in the AdSee library ran most often in Germany, Saudi Arabia, Malaysia, Austria and Spain. In total they were shown in 9 countries.
AdSee estimates FELIWAY's YouTube ad spend at $162K – $1.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by FELIWAY.
The most-viewed FELIWAY ad in the AdSee library is “Feliway Optimum - Für glückliche Katzen und eine harmonische Familie”, with 20.8M views on YouTube.
FELIWAY's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13363341247406669825?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.