The initial close-up of the chocolate pudding and the Finnish text "LISÄÄ PROTEIINIA?" (More protein?) grabs attention.

The ad opens with a close-up of a chocolate protein pudding cup. It then transitions to a spoon scooping some of the pudding. Next, a person with visible musculature is shown in a grocery store, eating the pudding. The scene shifts to a green background with radiating lines, where the person continues to eat the pudding, appearing energized. Finally, the product is shown again, with chocolate pieces breaking off, and the tagline appears.