Explore UGG YouTube Ads and Video Campaigns

#695 YouTube advertiser by spendRetail EcommerceUnited States

UGG is a global lifestyle brand known for its sheepskin boots, footwear, apparel, and accessories. Across 9 markets, its YouTube video ads have generated over 107M views, highlighting product lines like the Golden Collection, Ultra Mini boots, and collaborations like Central Cee x UGG.

Est. total spend
$537K – $3.8M
All-time, estimated range
Ads indexed
62
Total views
107M
Markets
9
Countries the ads ran in

Most-viewed UGG YouTube ads

Top 20 by views · list updated

See all 62 UGG ads

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About UGG

UGG is a global lifestyle brand best known for its sheepskin boots, footwear, apparel, and accessories. Founded in California in 1978 by Australian surfer Brian Smith, the brand was acquired in 1995 by Deckers Outdoor Corporation (Deckers Brands). UGG sells its casual footwear and lifestyle products directly to consumers worldwide through its e-commerce website and physical retail stores.

Company
Deckers Outdoor Corporation
Category
Footwear and lifestyle retail
Headquarters
United States
Advertises in
9 countries

UGG YouTube ads — FAQ

UGG is a global lifestyle brand founded in California and owned by Deckers Outdoor Corporation. The brand sells footwear, apparel, and accessories, and is best known for its sheepskin boots and casual lifestyle products.
UGG's YouTube ads highlight specific footwear styles, such as the Classic Ultra Mini Weather Hybrid, Ultra Mini Chalet Boots, and the GoldenGlow Canvas Clog. Several ads feature collaborations with artist Central Cee or showcase broader lines like the Golden Collection and Winter & Everywhere Collection.
UGG splits its YouTube advertising evenly between vertical Shorts-style videos and standard horizontal formats. The vast majority of its video ads are short spots lasting 15 seconds or less.
UGG runs YouTube ads primarily in English, with a significant presence also in German and French.
AdSee has indexed 62 YouTube ads from UGG, with 107M views in total, shown in 9 countries.
UGG's YouTube ads in the AdSee library ran most often in Germany, the United Kingdom, France, Spain and Switzerland. In total they were shown in 9 countries.
AdSee estimates UGG's YouTube ad spend at $537K – $3.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by UGG.
The most-viewed UGG ad in the AdSee library is “Central Cee - UGG Classic Ultra Mini Weather Hybrid”, with 10.7M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.