SCHEELS YouTube Ads and Video Campaigns

#700 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

SCHEELS is an employee-owned sporting goods retailer offering outdoor gear, sports equipment, footwear, and apparel. Its YouTube advertising spans 60+ video ads with 74.3M views across 133 markets. Campaigns frequently highlight outdoor recreation, running footwear, custom golf fittings, and specialized gear from featured brands.

Est. total spend
$149K – $3.7M
All-time, estimated range
Ads indexed
69
Total views
74.3M
Markets
133
Countries the ads ran in

Most-viewed SCHEELS YouTube ads

Top 20 by views · list updated

See all 69 SCHEELS ads

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About SCHEELS

SCHEELS is an American employee-owned sporting goods and entertainment retail chain headquartered in Fargo, North Dakota. Founded in 1902, the company operates destination superstores across the United States offering sports equipment, outdoor gear, footwear, and apparel. Its large-format stores are noted for featuring in-store attractions such as Ferris wheels, large aquariums, and interactive sports simulators.

Company
Scheels All Sports, Inc.
Category
Sporting goods retailer
Headquarters
United States
Advertises in
133 countries

SCHEELS YouTube ads — FAQ

SCHEELS is an American employee-owned sporting goods and entertainment retailer headquartered in Fargo, North Dakota. The company operates destination superstores across the United States, offering sports equipment, outdoor gear, apparel, and footwear alongside attractions like aquariums and simulators.
SCHEELS's YouTube ads feature outdoor gear, sports footwear, and equipment, highlighting items like running shoes, fishing technology, and rugged speakers. The ads also promote in-store services, including custom golf club fittings, alongside vacation packing essentials.
SCHEELS primarily runs horizontal video ads, complemented by vertical Shorts-style videos. Most of its video spots are mid-length commercials running between 16 and 30 seconds.
SCHEELS advertises exclusively in English on YouTube, catering to audiences in the United States.
AdSee has indexed 69 YouTube ads from SCHEELS, with 74.3M views in total, shown in 133 countries.
SCHEELS's YouTube ads in the AdSee library ran most often in the United States, Germany, Canada, Spain and the Netherlands. In total they were shown in 133 countries.
AdSee estimates SCHEELS's YouTube ad spend at $149K – $3.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by SCHEELS.
The most-viewed SCHEELS ad in the AdSee library is “Scheels — Come Run With Us”, with 30.1M views on YouTube.
SCHEELS's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01107035396866310145?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.