Tourism Ireland YouTube ads: Commercials and top campaigns

#884 YouTube advertiser by spendTravel HospitalityIrelandVerify on Google Ads Transparency Center

Tourism Ireland promotes travel to the island of Ireland, providing holiday guides, activity suggestions, and accommodation advice. Across 9 markets, its YouTube advertising features 20+ ads and 56.8M views, highlighting relaxed travel and scenic destinations through themes like Ireland Unrushed and the Causeway Coast.

Est. total spend
$284K – $2.8M
All-time, estimated range
Ads indexed
23
Total views
56.8M
Markets
9
Countries the ads ran in

Most-viewed Tourism Ireland YouTube ads

Top 20 by views · list updated

See all 23 Tourism Ireland ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

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About Tourism Ireland

Ireland.com is the official tourism portal for the island of Ireland, operated by Tourism Ireland. The platform provides holiday guides, activity suggestions, accommodation options, and travel advice to international visitors. Established in 2000 following the Good Friday Agreement, Tourism Ireland is responsible for marketing both the Republic of Ireland and Northern Ireland overseas.

Company
Tourism Ireland CLG
Category
National tourism promotion organization
Headquarters
Ireland
Advertises in
9 countries

Tourism Ireland YouTube ads — FAQ

Tourism Ireland is the official national tourism promotion organization for the island of Ireland. It markets both the Republic of Ireland and Northern Ireland to overseas visitors, providing travel guides, holiday advice, activity ideas, and accommodation resources via ireland.com.
Tourism Ireland's YouTube ads focus on leisurely travel and scenic destinations. Recurring themes include unhurried exploration and specific attractions such as Belfast, the Causeway Coast, and the Giant's Causeway.
Tourism Ireland runs entirely horizontal video ads. Most of these campaigns are 30 to 60 seconds long, alongside shorter spots running 30 seconds or less.
Tourism Ireland advertises on YouTube primarily in French, followed by English and Italian to reach international travelers.
AdSee has indexed 23 YouTube ads from Tourism Ireland, with 56.8M views in total, shown in 9 countries.
Tourism Ireland's YouTube ads in the AdSee library ran most often in France, the United Kingdom, Italy, Germany and Canada. In total they were shown in 9 countries.
AdSee estimates Tourism Ireland's YouTube ad spend at $284K – $2.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Tourism Ireland.
The most-viewed Tourism Ireland ad in the AdSee library is “Ireland Unrushed: Discover the Causeway Coast”, with 13.4M views on YouTube.
Tourism Ireland's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17431334296500568065?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.