NS YouTube ads: Top commercials and campaign examples

#871 YouTube advertiser by spendTravel HospitalityNetherlandsVerify on Google Ads Transparency Center

Nederlandse Spoorwegen (NS) is the principal passenger railway operator in the Netherlands, providing domestic and international train travel. Across 3 markets and 107M views, its YouTube ads spotlight passenger perks, green travel, and ticket subscriptions such as NS Flex, NS Zakelijk, and the Dal Vrij discount deals.

Est. total spend
$1.2M – $2.9M
All-time, estimated range
Ads indexed
171
Total views
107M
Markets
3
Countries the ads ran in

Most-viewed NS YouTube ads

Top 20 by views · list updated

NS — NS PrijsTijd Deal - Plan je reis goedkoper (YouTube video ad)0:15

NS

NS PrijsTijd Deal - Plan je reis goedkoper

4M views
NS — NS Nederland Dal Vrij - Reis deze zomer onbeperkt voor €49 per maand (YouTube video ad)0:15

NS

NS Nederland Dal Vrij - Reis deze zomer onbeperkt voor €49 per maand

3.4M views
NS — NS — The Advantage of the Train (YouTube video ad)0:20

NS

NS — The Advantage of the Train

2.7M views
NS — NS Zakelijk — Combineer de NS-Business Card met het Dal abonnement (YouTube video ad)0:13

NS

NS Zakelijk — Combineer de NS-Business Card met het Dal abonnement

2.5M views
NS — NS — Travel Green (YouTube video ad)0:20

NS

NS — Travel Green

2.4M views
NS — NS — Stap je ook in? (YouTube video ad)0:20

NS

NS — Stap je ook in?

2.3M views
NS — NS Zakelijk: Combineer NS-Business Card met Dal abonnement (YouTube video ad)0:06

NS

NS Zakelijk: Combineer NS-Business Card met Dal abonnement

2.2M views
NS — NS Flex - Reis met korting (YouTube video ad)0:15

NS

NS Flex - Reis met korting

2M views
NS — NS Flex — Abonnement met flexibele reisvoordelen (YouTube video ad)0:15

NS

NS Flex — Abonnement met flexibele reisvoordelen

1.9M views
NS — NS Flex — Reis met korting (YouTube video ad)0:15

NS

NS Flex — Reis met korting

1.8M views
NS — NS — Stap je ook in? (YouTube video ad)0:20

NS

NS — Stap je ook in?

1.8M views
NS — NS Zakelijk: Combineer de NS-Business Card met het Dal abonnement (YouTube video ad)0:06

NS

NS Zakelijk: Combineer de NS-Business Card met het Dal abonnement

1.7M views
NS — NS Zakelijk - NS-Business Card (YouTube video ad)0:06

NS

NS Zakelijk - NS-Business Card

1.7M views
NS — NS — NS Flex Weekend Vrij (YouTube video ad)0:20

NS

NS — NS Flex Weekend Vrij

1.6M views
NS — NS — Stap je ook in? (YouTube video ad)0:20

NS

NS — Stap je ook in?

1.6M views
NS — NS — The advantage of train travel (YouTube video ad)0:20

NS

NS — The advantage of train travel

1.5M views
NS — NS — Train Travel (YouTube video ad)0:20

NS

NS — Train Travel

1.5M views
NS — NS — Stap je ook in? (YouTube video ad)0:20

NS

NS — Stap je ook in?

1.4M views
NS — NS — Stap je ook in? (YouTube video ad)0:06

NS

NS — Stap je ook in?

1.4M views
NS — NS — Reizen met de trein (YouTube video ad)0:20

NS

NS — Reizen met de trein

1.4M views

See all 171 NS ads

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About NS

Nederlandse Spoorwegen (NS) is the state-owned principal passenger railway operator in the Netherlands. Founded in 1938 and headquartered in Utrecht, the company operates domestic train services across the Dutch main rail network as well as international passenger rail connections. It also manages passenger train stations and related transit services throughout the country.

Company
N.V. Nederlandse Spoorwegen
Category
Passenger rail transport
Headquarters
Netherlands
Advertises in
3 countries

NS YouTube ads — FAQ

Nederlandse Spoorwegen (NS) is the principal passenger railway operator in the Netherlands, providing domestic train services across the Dutch rail network as well as international connections and station management.
NS YouTube ads focus on passenger rail travel, promoting subscription plans like NS Flex, off-peak discount deals, business cards, and themes highlighting sustainable travel by train.
NS uses an even mix of vertical Shorts and standard horizontal video formats, with most spots running for 15 seconds or less alongside some 30-second videos.
NS advertises on YouTube entirely in Dutch, reflecting its primary domestic rail audience in the Netherlands.
AdSee has indexed 171 YouTube ads from NS, with 107M views in total, shown in 3 countries.
NS's YouTube ads in the AdSee library ran most often in the Netherlands, Belgium and Germany.
AdSee estimates NS's YouTube ad spend at $1.2M – $2.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by NS.
The most-viewed NS ad in the AdSee library is “NS PrijsTijd Deal - Plan je reis goedkoper”, with 4.1M views on YouTube.
NS's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07733464683784437761?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.