The bright yellow packaging and vibrant yellow buttercups immediately catch the eye.

The ad opens with a close-up of a tub of TINE Smøremyk butter, surrounded by yellow buttercups and green foliage. A slice of bread with butter is shown on a wooden board. The scene transitions to a wider shot showing the butter tub on a table, with a knife and a glass of milk. Another smaller tub of the same butter is visible in the background. The final shot shows a hand spreading butter on a slice of bread from the tub, with the text overlay.