The large "27GB" graphic with "WHATSAPP INCLUIDO" is the initial hook.

The ad opens with a large graphic of "27GB" with "WHATSAPP INCLUIDO" next to it. A woman is shown smiling and holding a phone. The ad then transitions to show the WhatsApp logo and text, followed by a SIM card graphic and text about free delivery and SIM. Finally, it shows text about bringing your number to the leader in 5G. The pacing is quick with distinct visual changes.