The prominent display of '27GB' and the Big Brother Brasil branding.

The ad opens with a blue background featuring abstract shapes and the TIM 5G logo. A character resembling the Big Brother Brasil's 'Big Boss' appears, followed by another character. A large blue rectangle highlights the offer: 27GB of internet, with WhatsApp included. The price of R$38.99 per month for the TIM Controle plan is shown, along with a free chip. The ad then transitions to text overlaying the blue background, with the Big Boss character present. The text encourages viewers to 'leave the xepa' (a term from Big Brother Brasil for being excluded or left out) and 'do well with lots of internet'. The ad ends with a button to 'MUDE JÁ' (Switch Now).