The Woobles YouTube Ads and Video Campaigns

#447 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

The Woobles sells beginner-friendly, all-in-one crochet kits complete with step-by-step video tutorials and custom materials for creating amigurumi plush characters. With over 300+ ads and 125M views across 3 markets, its YouTube campaigns highlight easy tutorials, toy showcases, and popular collaborations featuring Minecraft, Harry Potter, and The Lord of the Rings.

Est. total spend
$1.4M – $6.3M
All-time, estimated range
Ads indexed
374
Total views
125M
Markets
3
Countries the ads ran in

Most-viewed The Woobles YouTube ads

Top 20 by views · list updated

See all 374 The Woobles ads

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About The Woobles

Founded in 2020 by Justine Tiu and Adrian Zhang, The Woobles produces all-in-one learn-to-crochet kits designed for beginners. Its products feature step-by-step video tutorials, custom non-fraying yarn, and pre-started pieces to create amigurumi plush characters. Based in the United States, the company sells directly to consumers online as well as through retail partners.

Company
Low Tech Toy Club, LLC
Category
Beginner crochet kits
Headquarters
United States
Advertises in
3 countries

The Woobles YouTube ads — FAQ

The Woobles is a direct-to-consumer brand from the United States that produces all-in-one learn-to-crochet kits for beginners. Its kits include step-by-step video tutorials, custom non-fraying yarn, and pre-started pieces to make amigurumi plush characters.
YouTube ads for The Woobles highlight beginner crochet kits and step-by-step tutorials, frequently spotlighting themed characters such as rainbow dinosaurs as well as licensed collaborations including Minecraft, Harry Potter, and The Lord of the Rings.
The Woobles primarily relies on vertical Shorts-style video ads alongside some horizontal spots. Most of these ads range between 16 and 60 seconds in duration.
The Woobles advertises on YouTube entirely in English, catering to audiences interested in beginner crochet crafts.
AdSee has indexed 374 YouTube ads from The Woobles, with 125M views in total, shown in 3 countries.
The Woobles's YouTube ads in the AdSee library ran most often in the United States, Canada and the United Kingdom.
AdSee estimates The Woobles's YouTube ad spend at $1.4M – $6.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by The Woobles.
The most-viewed The Woobles ad in the AdSee library is “The Hottest New Toys from The Toy Fair”, with 6.4M views on YouTube.
The Woobles's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11461231348769882113?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.