A couple waving at the camera, followed by colorful crocheted animals.

The ad opens with a couple, Justine and Adrian, sitting on a couch and waving. The scene then cuts to close-ups of various crocheted stuffed animals, followed by Justine speaking directly to the camera in a bright, modern room. She talks about her previous career as a UX designer and how she struggled with management. The ad then shows her crocheting, with close-ups of her hands working with yarn and a crochet hook. She explains that learning to crochet helped her build back her self-confidence. The couple is then shown opening a Woobles kit, and a close-up of the kit's packaging is shown with the slogan 'EVERYDAY I'M WOOBLEIN'. The ad concludes with shots of different Woobles kits and the Woobles logo.