Top The Ordinary YouTube ads and video campaigns

#2176 YouTube advertiser by spendDTCCanadaVerify on Google Ads Transparency Center

The Ordinary, founded under Toronto-based DECIEM, provides clinical skincare formulations and serums focused on functional ingredients. With 30+ YouTube ads reaching 17.7M views across 3 markets, its video campaigns center on specific product formulas, ingredients, moisturizers, and accessible quality skincare.

Est. total spend
$194K – $884K
All-time, estimated range
Ads indexed
31
Total views
17.7M
Markets
3
Countries the ads ran in

Most-viewed The Ordinary YouTube ads

Top 20 by views · list updated

The Ordinary — The Ordinary — Soothing & Barrier Support Serum (YouTube video ad)0:23

The Ordinary

The Ordinary — Soothing & Barrier Support Serum

6.2M views
The Ordinary — Skincare Moisturizer Textures and Ingredients (YouTube video ad)0:11

The Ordinary

Skincare Moisturizer Textures and Ingredients

4.5M views
The Ordinary — The Ordinary - Quality Skincare Belongs to Everybody (YouTube video ad)0:15

The Ordinary

The Ordinary - Quality Skincare Belongs to Everybody

1.5M views
The Ordinary — The Ordinary - Quality Skincare for Everyone (YouTube video ad)0:15

The Ordinary

The Ordinary - Quality Skincare for Everyone

1.2M views
The Ordinary — The Ordinary — Soothing & Barrier Support Serum (YouTube video ad)0:17

The Ordinary

The Ordinary — Soothing & Barrier Support Serum

677.4K views
The Ordinary — The Ordinary — Rice Water + Ectoin Microemulsion (YouTube video ad)0:11

The Ordinary

The Ordinary — Rice Water + Ectoin Microemulsion

481.8K views
The Ordinary — The Ordinary — Rice Lipids + Ectoin Microemulsion (YouTube video ad)0:11

The Ordinary

The Ordinary — Rice Lipids + Ectoin Microemulsion

402.6K views
The Ordinary — The Ordinary Daily Hydration Bottle (YouTube video ad)0:06

The Ordinary

The Ordinary Daily Hydration Bottle

358.9K views
The Ordinary — The Ordinary — Rice Lipids + Ectoin Microemulsion (YouTube video ad)0:15

The Ordinary

The Ordinary — Rice Lipids + Ectoin Microemulsion

305.7K views
The Ordinary — The Ordinary — Lash Curl Finisher (YouTube video ad)0:15

The Ordinary

The Ordinary — Lash Curl Finisher

165.1K views
The Ordinary — The Ordinary Niacinamide 10% + Zinc 1% Serum Benefits (YouTube video ad)0:19

The Ordinary

The Ordinary Niacinamide 10% + Zinc 1% Serum Benefits

161.1K views
The Ordinary — The Ordinary Glycolic Acid 7% Exfoliating Toner (YouTube video ad)0:15

The Ordinary

The Ordinary Glycolic Acid 7% Exfoliating Toner

151.8K views
The Ordinary — The Ordinary — Serum Application Guide (YouTube video ad)0:23

The Ordinary

The Ordinary — Serum Application Guide

136.8K views
The Ordinary — The Ordinary — Hyaluronic Acid 2% + B5 Serum (YouTube video ad)0:18

The Ordinary

The Ordinary — Hyaluronic Acid 2% + B5 Serum

116.4K views
The Ordinary — The Ordinary - Skincare Agency Satire (YouTube video ad)0:15

The Ordinary

The Ordinary - Skincare Agency Satire

99.8K views
The Ordinary — The Ordinary — Rice Lipids + Ectoin Microemulsion (YouTube video ad)0:12

The Ordinary

The Ordinary — Rice Lipids + Ectoin Microemulsion

89.1K views
The Ordinary — The Ordinary - Daily Hydration Bottle (YouTube video ad)0:12

The Ordinary

The Ordinary - Daily Hydration Bottle

80.6K views
The Ordinary — The Ordinary — Hyaluronic Acid 2% + B5 Serum for Hydration (YouTube video ad)0:24

The Ordinary

The Ordinary — Hyaluronic Acid 2% + B5 Serum for Hydration

79.5K views
The Ordinary — The Ordinary — The Age Support Set (YouTube video ad)0:10

The Ordinary

The Ordinary — The Age Support Set

77.3K views
The Ordinary — The Ordinary - Hyaluronic Acid Serum Promotion (YouTube video ad)0:15

The Ordinary

The Ordinary - Hyaluronic Acid Serum Promotion

75.1K views

See all 31 The Ordinary ads

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About The Ordinary

The Ordinary is a skincare brand that offers clinical formulations, serums, and personal care products focused on functional ingredients and accessible pricing. Launched in 2016 by Brandon Truaxe under the Toronto-based beauty incubator DECIEM, the brand distributes globally through direct-to-consumer e-commerce, standalone retail stores, and retail partners like Sephora. Its parent company DECIEM is wholly owned by The Estée Lauder Companies.

Company
DECIEM Inc.
Category
Skincare and cosmetics
Headquarters
Canada
Advertises in
3 countries

The Ordinary YouTube ads — FAQ

The Ordinary is a Canada-based skincare brand owned by DECIEM Inc. that advertises clinical formulations, serums, moisturizers, and personal care products focused on functional ingredients.
The Ordinary's YouTube ads primarily showcase specific skincare products, such as the Soothing & Barrier Support Serum and Rice Lipids + Ectoin Microemulsion, as well as educational content on moisturizer textures and ingredients.
The Ordinary leans heavily toward vertical Shorts-style videos, with some horizontal spots. Most of the brand's video ads are brief spots running up to 15 seconds, along with some running between 16 and 30 seconds.
The Ordinary advertises on YouTube entirely in English.
AdSee has indexed 31 YouTube ads from The Ordinary, with 17.7M views in total, shown in 3 countries.
The Ordinary's YouTube ads in the AdSee library ran most often in the United States, Canada, the United Kingdom and Australia.
AdSee estimates The Ordinary's YouTube ad spend at $194K – $884K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by The Ordinary.
The most-viewed The Ordinary ad in the AdSee library is “The Ordinary — Soothing & Barrier Support Serum”, with 6.3M views on YouTube.
The Ordinary's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12754700882134695937?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.