Ancestry YouTube Ads and Commercial Campaigns

#2185 YouTube advertiser by spendDTCUnited KingdomVerify on Google Ads Transparency Center

Ancestry provides online genealogy research, historical record databases, and consumer DNA testing kits. Across 3 markets, its YouTube ads have accumulated 21.9M views across 20+ ads. The video campaigns regularly spotlight wartime record searches, family history discovery, and AncestryDNA gift promotions.

Est. total spend
$241K – $876K
All-time, estimated range
Ads indexed
26
Total views
21.9M
Markets
3
Countries the ads ran in

Most-viewed Ancestry YouTube ads

Top 20 by views · list updated

See all 26 Ancestry ads

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About Ancestry

Ancestry.co.uk is the UK-specific platform for Ancestry, providing online genealogy research services, historical record databases, and consumer DNA testing kits to UK users. Subscribers can search billions of census, parish, birth, marriage, and military records to research and build family trees. The platform is operated locally by Ancestry.com UK Limited, a subsidiary of the US-headquartered genealogy and genomics company Ancestry.com LLC.

Company
ANCESTRY.COM UK LIMITED
Category
Online genealogy and DNA testing
Headquarters
United Kingdom
Advertises in
3 countries

Ancestry YouTube ads — FAQ

Ancestry is an online genealogy and DNA testing service operated in the UK by Ancestry.com UK Limited. The platform offers family history research tools, historical record databases such as census and military archives, and consumer DNA testing kits.
Ancestry's YouTube video ads focus on discovering family history, promotions for AncestryDNA testing kits, holiday gift offers such as Mother's Day, and free access to search global wartime records.
Ancestry predominantly uses horizontal video ads, alongside some vertical Shorts-style spots. Most of its video ads are short formats running 30 seconds or less, with a significant portion lasting up to 15 seconds.
Ancestry advertises exclusively in English on YouTube for its UK platform.
AdSee has indexed 26 YouTube ads from Ancestry, with 21.9M views in total, shown in 3 countries.
Ancestry's YouTube ads in the AdSee library ran most often in the United Kingdom, New Zealand, Australia and Nigeria.
AdSee estimates Ancestry's YouTube ad spend at $241K – $876K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Ancestry.
The most-viewed Ancestry ad in the AdSee library is “AncestryDNA - Save on the Most Special Gift”, with 8.4M views on YouTube.
Ancestry's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR16544957843808190465?region=anywhere
All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
2154$360K – $900K27 ads · 18.0M2718.0MView ads
2158$83.9K – $895K150 ads · 28.0M15028.0MView ads
2160$357K – $893K13 ads · 17.9M1317.9MView ads
2166$89.0K – $890K21 ads · 17.8M2117.8MView ads
2176$194K – $884K31 ads · 17.7M3117.7MView ads
2179$88.2K – $882K21 ads · 17.6M2117.6MView ads
2180
GrünsDTCUS
$352K – $880K69 ads · 17.6M6917.6MView ads
2197$49.7K – $870K15 ads · 24.9M1524.9MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.