Top MyHeritage YouTube ads and campaign examples

#2179 YouTube advertiser by spendDTCGermany

MyHeritage is an online genealogy platform and DNA testing service offering ancestry kits and family tree research tools. Across 19 markets, its 20+ video campaigns have gathered 17.6M views. The video creatives frequently highlight DNA test unboxings, emotional ancestry discoveries, and promotions focused on uncovering family stories.

Est. total spend
$88.2K – $882K
All-time, estimated range
Ads indexed
21
Total views
17.6M
Markets
19
Countries the ads ran in

Most-viewed MyHeritage YouTube ads

Top 20 by views · list updated

See all 21 MyHeritage ads

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About MyHeritage

MyHeritage is an online genealogy platform and DNA testing service that enables users to create family trees, search historical records, and explore genetic ancestry. The domain myheritage.de serves as the localized portal for the German market, offering family history research tools and DNA kits tailored for German-speaking users. Founded in 2003 by Gilad Japhet and headquartered in Israel, the parent company MyHeritage Ltd. is owned by private equity firm Francisco Partners.

Company
MyHeritage Ltd.
Category
Genealogy and DNA testing
Headquarters
Germany
Advertises in
19 countries

MyHeritage YouTube ads — FAQ

MyHeritage is an online genealogy platform and DNA testing service. It offers genetic ancestry kits, family tree creation tools, and historical record searches tailored for family history research.
MyHeritage's YouTube ads primarily highlight MyHeritage DNA kits and family history discovery. Common themes include discovering ethnic origins, unboxing DNA tests, revealing emotional test results, finding relatives, and promotional discounts.
MyHeritage relies predominantly on vertical, Shorts-style video ads. These ads typically run between 15 and 60 seconds in length.
MyHeritage advertises primarily in German, with a smaller portion of its ads appearing in English.
AdSee has indexed 21 YouTube ads from MyHeritage, with 17.6M views in total, shown in 19 countries.
MyHeritage's YouTube ads in the AdSee library ran most often in Germany, Spain, Belgium, Luxembourg and Norway. In total they were shown in 19 countries.
AdSee estimates MyHeritage's YouTube ad spend at $88.2K – $882K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by MyHeritage.
The most-viewed MyHeritage ad in the AdSee library is “MyHeritage DNA — Discover Your Ethnicity”, with 4.0M views on YouTube.
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#Brand · Industry · CountryEst. total spendAdsViewsActions
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2160$357K – $893K13 ads · 17.9M1317.9MView ads
2166$89.0K – $890K21 ads · 17.8M2117.8MView ads
2176$194K – $884K31 ads · 17.7M3117.7MView ads
2180
GrünsDTCUS
$352K – $880K69 ads · 17.6M6917.6MView ads
2185$241K – $876K26 ads · 21.9M2621.9MView ads
2197$49.7K – $870K15 ads · 24.9M1524.9MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.