STV YouTube ads and video campaign examples

#3887 YouTube advertiser by spendEntertainment MediaUnited KingdomVerify on Google Ads Transparency Center

STV is Scotland's primary free-to-air public television broadcaster and streaming service, offering news, sports, and entertainment. Across 16 ads and 10.3M views in the UK, its YouTube advertising primarily spotlights shows streaming on STV Player alongside promotions for STV Radio.

Est. total spend
$134K – $331K
All-time, estimated range
Ads indexed
16
Total views
10.3M
Markets
1
Countries the ads ran in

Most-viewed STV YouTube ads

Top 16 by views · list updated

STV Player — Wildfire - Watch Now on STV Player (YouTube video ad)0:30

STV Player

Wildfire - Watch Now on STV Player

3.4M views
STV Player — The Rook (YouTube video ad)0:30

STV Player

The Rook

1.7M views
STV Player — The Bridge (YouTube video ad)0:30

STV Player

The Bridge

1M views
STV Radio — STV RADIO! - Scotland's Newest Radio Station (YouTube video ad)0:11

STV Radio

STV RADIO! - Scotland's Newest Radio Station

1M views
Video ad upload channel for 172-309-5307 — Coroner - STV Player (YouTube video ad)0:06

Video ad upload channel for 172-309-5307

Coroner - STV Player

767.8K views
STV Player — Betrayal - STV Player (YouTube video ad)0:30

STV Player

Betrayal - STV Player

592.7K views
STV Player — Red Rock (YouTube video ad)0:15

STV Player

Red Rock

413.5K views
STV Player — The Lady - From The Producers of The Crown (YouTube video ad)0:30

STV Player

The Lady - From The Producers of The Crown

411.2K views
STV Player — Coroner (YouTube video ad)0:30

STV Player

Coroner

401.8K views
STV Radio — STV Radio — Scotland's newest radio station (YouTube video ad)0:30

STV Radio

STV Radio — Scotland's newest radio station

374.8K views
STV Player — Manhunt: Deadly Games (YouTube video ad)0:30

STV Player

Manhunt: Deadly Games

283K views
STV Player — 800 Words. (YouTube video ad)0:30

STV Player

800 Words.

220.5K views
STV Player — Eden — Watch Now (YouTube video ad)0:30

STV Player

Eden — Watch Now

164.8K views
STV Player — The Catch (YouTube video ad)0:30

STV Player

The Catch

164.1K views
STV Player — Weld — A Fresh Start (YouTube video ad)0:30

STV Player

Weld — A Fresh Start

99.7K views
STV Player — Nurses — It's Who They Are And What They Do (YouTube video ad)0:30

STV Player

Nurses — It's Who They Are And What They Do

66.7K views

About STV

STV is Scotland's primary free-to-air public television broadcaster and streaming service, operating the Channel 3 network licences in Central and Northern Scotland. Owned by STV Group plc, it provides local news, live sports, and entertainment programming on terrestrial TV as well as nationwide via the STV Player streaming platform. Originally launched in 1957 as Scottish Television, the company also produces original drama and factual content through STV Studios.

Company
STV Group plc
Category
Television broadcasting and streaming
Headquarters
United Kingdom
Advertises in
1 country

STV YouTube ads — FAQ

STV is a Scottish free-to-air public television broadcaster and streaming service operated by STV Group plc. It broadcasts local news, live sports, and entertainment programming on terrestrial TV and provides nationwide streaming via the STV Player platform.
STV's YouTube ads primarily promote content available to stream on STV Player, including drama and crime series such as Wildfire, Coroner, Betrayal, and The Bridge. Other ads spotlight STV Radio as Scotland's newest radio station.
STV uses exclusively horizontal video ads on YouTube. The majority of these campaigns are standard 16-to-30-second spots, alongside some shorter 15-second commercials.
STV advertises entirely in English on YouTube, catering to audiences in Scotland and across the wider United Kingdom.
AdSee has indexed 16 YouTube ads from STV, with 10.3M views in total, shown in 1 country.
STV's YouTube ads in the AdSee library ran most often in the United Kingdom.
AdSee estimates STV's YouTube ad spend at $134K – $331K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by STV.
The most-viewed STV ad in the AdSee library is “Wildfire - Watch Now on STV Player”, with 3.4M views on YouTube.
STV's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12212659104388218881?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.