The large, vibrant image of a cooked lobster and bold text "TXT 'HAPPY' TO 414" immediately grab attention.

The video opens with a close-up of a large, red, cooked lobster against an orange background. Text appears on screen: "TXT 'HAPPY' TO 414". The lobster then moves to the center of the screen, and a starburst graphic appears saying "WIN A CRAYFISH!". More text appears below: "WIN HAPPINESS". The Skinny logo is in the top right corner. The ad ends with a shot of the lobster and the text "Simply by letting us put Skinny ads in your next phone call."