A man with a mustache smiles directly at the camera.

The ad opens with a man in a brown sweater, looking directly at the camera. He then smiles and speaks. The scene transitions to show a large group of men, all identical to the first man, standing in rows. The man in the foreground then jumps through a portal that opens in the floor, revealing a sky. He is then shown skydiving, with other identical men forming the word "SKINNY" in the sky. The ad ends with a graphic showing the "Skinny" logo and a call to action.