Close-up of an older woman smiling in a field of flowers.

The ad opens with a close-up of an older woman with glasses, smiling and holding a small bouquet of flowers in a field of flowers. The scene transitions to a shot of a smartphone with the 'Skinny' logo, held in front of a person's curly hair, with a field of flowers in the background. The next shot shows the same person lying in the field of flowers next to the phone, with an older woman in a yellow dress lying nearby. The ad then shows a graphic with promotional text about data. The final shot is the 'Skinny' logo on an orange background.