SJ YouTube Ads and Video Campaigns

#3375 YouTube advertiser by spendTravel HospitalitySwedenVerify on Google Ads Transparency Center

SJ is Sweden's state-owned passenger rail operator, providing high-speed, intercity, regional, and night train services. Across 30+ ads and 16.9M views in Sweden, its YouTube video campaigns highlight popular travel routes like Gothenburg to Stockholm, national initiatives, summer travel deals, and student discount offers.

Est. total spend
$186K – $440K
All-time, estimated range
Ads indexed
30
Total views
16.9M
Markets
1
Countries the ads ran in

Most-viewed SJ YouTube ads

Top 20 by views · list updated

See all 30 SJ ads

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About SJ

SJ is Sweden's state-owned primary passenger rail operator, offering high-speed, intercity, regional, and night train services across Sweden and into neighboring Nordic countries. Formed in 2001 following the restructuring of the former government agency Statens Järnvägar, the company operates under commercial market conditions while remaining wholly owned by the Swedish state. It serves tens of millions of passengers annually across its network.

Company
SJ AB
Category
Passenger rail transport
Headquarters
Sweden
Advertises in
1 country

SJ YouTube ads — FAQ

SJ is Sweden's state-owned passenger rail operator, legally known as SJ AB. The company provides high-speed, regional, intercity, and night train travel throughout Sweden and into neighboring Nordic destinations.
SJ's YouTube video ads focus on passenger train routes like Gothenburg to Stockholm, student travel discounts, summer ticket offers, recruitment, and partnerships such as music festival trains.
SJ uses a mix of horizontal videos and vertical Shorts-style formats for its YouTube advertising. Most of the video spots are short ads lasting up to 15 seconds, along with some 16 to 30-second clips.
SJ advertises entirely in Swedish across its YouTube video campaigns, targeting passengers and travelers in Sweden.
AdSee has indexed 30 YouTube ads from SJ, with 16.9M views in total, shown in 1 country.
SJ's YouTube ads in the AdSee library ran most often in Sweden.
AdSee estimates SJ's YouTube ad spend at $186K – $440K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by SJ.
The most-viewed SJ ad in the AdSee library is “SJ - Gothenburg to Stockholm Train Journey”, with 3.9M views on YouTube.
SJ's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02204794334388158465?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.