The initial close-up of a detailed, eerie skull object.

The ad opens with a close-up of a skull-like object, then transitions to two young women looking concerned, followed by an older woman holding the skull object and speaking. The scene then cuts to a woman in an audience, two men in a locker room, a close-up of the skull object being held near a woman's mouth, a silhouette of a person in a smoky, lit hallway with jack-o'-lanterns, a woman screaming, and two people in a dark, possibly dangerous situation. The ad ends with a montage of the movie poster displayed on various devices and a call to action.