The ominous phone call from an unknown number in 'WOODSBORO, CA' with the timer ticking.

The ad opens with a phone call screen showing 'WOODSBORO, CA UNKNOWN' and a timer counting up. The call is answered, and the screen transitions to a series of quick cuts showing characters in distress, a figure in a Ghostface costume, drawings, a house on fire, and intense close-ups of faces. The pacing is rapid and suspenseful, building to a climax with a scream and a knife. The ad concludes with a display of the movie poster on various devices and a call to action.