The initial Sephora logo and the text 'THE NEXT BIG' create intrigue.

The ad opens with the Sephora logo on a black background. It transitions to show the text 'THE NEXT BIG' with white lines on a black background. Then, the background turns pink and the Sephora logo reappears. The ad then showcases various beauty products and models applying them. First, a close-up of a hand holding a 'glowery' product, followed by a woman applying it to her face. Next, a can of 'ONE SIZE' setting spray is shown, then a woman spraying it on her face. A tube of 'SUMMER FRIDAYS' face mask is displayed, followed by a woman applying it. Finally, a Kosas lip gloss is shown, first individually, then in a group of other Kosas products. The ad ends with the Sephora logo on a black background.