Inside Sephora YouTube Ads and Video Campaigns

#999 YouTube advertiser by spendRetail EcommercePolandVerify on Google Ads Transparency Center

Sephora Poland retails prestige beauty, cosmetics, skincare, haircare, and fragrances online and across more than 80 perfumeries. Its YouTube video ad library spans 70+ ads and 90.7M views across 6 markets. Campaigns frequently spotlight luxury fragrances, makeup launches, and exclusive beauty collections from global partner brands.

Est. total spend
$453K – $2.4M
All-time, estimated range
Ads indexed
76
Total views
90.7M
Markets
6
Countries the ads ran in

Most-viewed Sephora YouTube ads

Top 20 by views · list updated

See all 76 Sephora ads

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About Sephora

Sephora Poland is the Polish e-commerce and retail operation of the international prestige beauty retailer Sephora, owned by luxury group LVMH. Present in Poland since 1999 and online at sephora.pl since 2014, the company sells cosmetics, skincare, haircare, and fragrances from hundreds of global brands alongside its private label Sephora Collection. It serves consumer customers across Poland through over 80 physical perfumeries and its online platform.

Company
Sephora Polska Sp. z o.o.
Category
Beauty and cosmetics retail
Headquarters
Poland
Advertises in
6 countries

Sephora YouTube ads — FAQ

Sephora Poland advertises beauty and cosmetic retail offerings, including prestige makeup, skincare, haircare, and fragrances. The retailer promotes products from global designer brands alongside its own private label line.
Sephora's YouTube ads highlight prestige cosmetics and fragrances, including Tom Ford perfumes, YSL lip blushers and foundations, and Miu Miu scents, along with exclusive beauty collections.
Sephora runs a mix of vertical and horizontal YouTube ads, with vertical formats being the most common. Most of the brand's video spots are short, running 15 seconds or less.
Sephora advertises primarily in Polish to reach consumers in Poland, with a smaller portion of its ads presented in English.
AdSee has indexed 76 YouTube ads from Sephora, with 90.7M views in total, shown in 6 countries.
Sephora's YouTube ads in the AdSee library ran most often in Poland, Germany, Belgium, the Netherlands and Spain. In total they were shown in 6 countries.
AdSee estimates Sephora's YouTube ad spend at $453K – $2.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Sephora.
The most-viewed Sephora ad in the AdSee library is “Tom Ford Black Orchid Reserve”, with 23.1M views on YouTube.
Sephora's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06356326885391073281?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.