The extreme close-up of the glittery lip gloss being applied to the lips.

The ad opens with the Sephora logo on a black background. It transitions to extreme close-ups of a person applying a shimmery lip gloss. The product is applied with a clear applicator, showing the glittery texture. The final shots show the glossy lips and then a stack of the lip gloss products, each with the 'r.e.m. beauty' logo. The ad ends with the Sephora logo again.