Schwarzkopf YouTube Ads: Top Commercials and Creative Trends

#272 YouTube advertiser by spendRetail EcommerceGermany

Schwarzkopf is a haircare, hair coloring, and styling brand owned by Henkel. In Germany, its YouTube advertising spans 200+ video ads with over 395M views. Campaigns frequently spotlight styling and coloring products, featuring Taft hairsprays, Taft volume powders, Gliss collaborations, and Brilliance color creams.

Est. total spend
$4.3M – $10.7M
All-time, estimated range
Ads indexed
211
Total views
395M
Markets
1
Countries the ads ran in

Most-viewed Schwarzkopf YouTube ads

Top 20 by views · list updated

See all 211 Schwarzkopf ads

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About Schwarzkopf

Schwarzkopf is a haircare, hair coloring, and styling brand owned by German consumer goods company Henkel AG & Co. KGaA. Originally founded in 1898 by chemist Hans Schwarzkopf in Berlin, the brand offers products for individual retail consumers as well as salon professionals. The schwarzkopf.de website serves the German market with localized product catalog information, hair care guides, and consultation services.

Company
Henkel AG & Co. KGaA
Category
Hair care products
Headquarters
Germany
Advertises in
1 country

Schwarzkopf YouTube ads — FAQ

Schwarzkopf is a German hair care, styling, and hair coloring brand owned by Henkel AG & Co. KGaA. Founded in 1898 in Berlin, Schwarzkopf sells products for retail consumers and salon professionals, alongside hair care guides and consultation services.
Schwarzkopf's YouTube ads focus on styling and coloring products, highlighting lines such as Taft volume powders and hairsprays, Gliss styling mousse, and hair coloring ranges like Creme Supreme and Brilliance.
Schwarzkopf uses an even split of vertical Shorts-style and horizontal videos for its YouTube ads, with most running as short spots under 15 seconds.
Schwarzkopf advertises entirely in German on YouTube.
AdSee has indexed 211 YouTube ads from Schwarzkopf, with 395M views in total, shown in 1 country.
Schwarzkopf's YouTube ads in the AdSee library ran most often in Germany.
AdSee estimates Schwarzkopf's YouTube ad spend at $4.3M – $10.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Schwarzkopf.
The most-viewed Schwarzkopf ad in the AdSee library is “Taft Volumen Puder - Get Ready With Me”, with 12.1M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.