Sally Beauty YouTube ads: Top video campaigns and creative

#262 YouTube advertiser by spendRetail EcommerceUnited States

Founded in 1964, Sally Beauty is an American retailer and distributor of professional hair care, hair color, nail, and skin products. Its YouTube advertising in the US spans 60+ video ads and over 225M views. Campaigns frequently center on hair color transformations, beauty journeys, and specialty lines like Ion and bondbar.

Est. total spend
$4.5M – $11.3M
All-time, estimated range
Ads indexed
65
Total views
225M
Markets
1
Countries the ads ran in

Most-viewed Sally Beauty YouTube ads

Top 20 by views · list updated

See all 65 Sally Beauty ads

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About Sally Beauty

Founded in 1964, Sally Beauty is an American specialty retailer and distributor of professional hair care, hair color, nail, and skin products. The company sells to retail consumers as well as salon professionals across thousands of locations in North America, South America, and Europe, alongside its e-commerce platform. It operates as a primary retail banner of publicly traded Sally Beauty Holdings, Inc.

Company
Sally Beauty Holdings, Inc.
Category
Beauty products retail
Headquarters
United States
Advertises in
1 country

Sally Beauty YouTube ads — FAQ

Sally Beauty is an American beauty retailer and distributor specializing in professional hair care, hair color, nail, and skin products. Operating under Sally Beauty Holdings, Inc., the retailer serves both everyday consumers and salon professionals through retail stores and its online platform.
Sally Beauty's YouTube ads focus on hair color and care, featuring themes of discovering color, confidence, and personal beauty journeys. Campaigns also highlight specific product lines such as Ion Brilliant Grey and bondbar for blondes, along with store updates and men's grooming routines.
Sally Beauty runs a mix of horizontal videos and vertical Shorts-style ads. Most of the company's video ads are short spots lasting up to 30 seconds, with many running 15 seconds or less.
Sally Beauty advertises exclusively in English on YouTube for its campaigns originating in the United States.
AdSee has indexed 65 YouTube ads from Sally Beauty, with 225M views in total, shown in 1 country.
Sally Beauty's YouTube ads in the AdSee library ran most often in the United States, Mexico and Canada.
AdSee estimates Sally Beauty's YouTube ad spend at $4.5M – $11.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Sally Beauty.
The most-viewed Sally Beauty ad in the AdSee library is “Sally Beauty — Discover Color, Confidence, and Joy”, with 34.4M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.