Salling Group YouTube ads and video campaigns

#3125 YouTube advertiser by spendRetail EcommerceDenmarkVerify on Google Ads Transparency Center

Salling Group is Denmark's largest retail group, operating major retail brands including Netto, Føtex, Bilka, and Salling. Its YouTube advertising in Denmark accounts for 20+ ads and 16.4M views. Campaigns frequently highlight sports partnerships, career opportunities, and initiatives supported by the Salling Foundations.

Est. total spend
$197K – $508K
All-time, estimated range
Ads indexed
21
Total views
16.4M
Markets
1
Countries the ads ran in

Most-viewed Salling Group YouTube ads

Top 20 by views · list updated

See all 21 Salling Group ads

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About Salling Group

Salling Group A/S is Denmark's largest retail group, operating discount stores, supermarkets, hypermarkets, and department stores across Northern and Central Europe. Tracing its roots back to 1906, the company operates major brands including Netto, Føtex, Bilka, and Salling, alongside international franchises like Starbucks and Carl's Jr. in Denmark. It is 100% owned by the non-profit Salling Foundations, which reinvest profits into the business and donate to social, cultural, and educational causes.

Company
Salling Group A/S
Category
Supermarket and department store retail
Headquarters
Denmark
Advertises in
1 country

Salling Group YouTube ads — FAQ

Salling Group A/S is a Danish retail company that operates discount stores, supermarkets, hypermarkets, and department stores, including chains such as Netto, Føtex, Bilka, and Salling. Owned by the non-profit Salling Foundations, Salling Group is based in Denmark and also manages franchises like Starbucks.
Salling Group's YouTube ads highlight corporate partnerships, community initiatives, and employment. Frequent topics include support for Danish sports teams such as Team Denmark and national football, ticket promotions, career opportunities, and the slogan Every Day Better.
Salling Group relies entirely on horizontal video formats for its YouTube campaigns. The video spots are primarily short-to-medium length, with most running between 16 and 30 seconds alongside some 15-second ads.
Salling Group advertises exclusively in Danish on YouTube, reflecting its core market and roots in Denmark.
AdSee has indexed 21 YouTube ads from Salling Group, with 16.4M views in total, shown in 1 country.
Salling Group's YouTube ads in the AdSee library ran most often in Denmark.
AdSee estimates Salling Group's YouTube ad spend at $197K – $508K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Salling Group.
The most-viewed Salling Group ad in the AdSee library is “Salling Fondene støtter Team Danmark mod Vinter-OL 2026”, with 1.6M views on YouTube.
Salling Group's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01582027873219248129?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.