Rituals YouTube Ads: Video Campaigns and Creatives

#2199 YouTube advertiser by spendRetail EcommerceNetherlandsVerify on Google Ads Transparency Center

Rituals is a Dutch cosmetics and lifestyle brand offering body care, skin care, and home fragrances inspired by ancient Asian traditions. Across 14 markets, its YouTube advertising features 50+ video ads with over 24.8M views. Campaigns frequently spotlight product lines such as the Private Collection, The Ritual of Ayurveda, and Rituals Homme skincare.

Est. total spend
$124K – $867K
All-time, estimated range
Ads indexed
55
Total views
24.8M
Markets
14
Countries the ads ran in

Most-viewed Rituals YouTube ads

Top 20 by views · list updated

Rituals Cosmetics Global — Rituals Private Collection - Mystic Cedar, Velvet Oudh, Precious Amber (YouTube video ad)0:06

Rituals Cosmetics Global

Rituals Private Collection - Mystic Cedar, Velvet Oudh, Precious Amber

962.6K views
Rituals Cosmetics Global — Rituals Private Collection - Home Fragrances (YouTube video ad)0:15

Rituals Cosmetics Global

Rituals Private Collection - Home Fragrances

960K views
Rituals Cosmetics Global — Rituals Homme: Skincare for Men (YouTube video ad)0:27

Rituals Cosmetics Global

Rituals Homme: Skincare for Men

899.1K views
Rituals Cosmetics Global — Rituals Private Collection - Savage Garden (YouTube video ad)0:06

Rituals Cosmetics Global

Rituals Private Collection - Savage Garden

897.3K views
Rituals Cosmetics Global — Rituals — Renewed Ritual of Ayurveda (YouTube video ad)0:10

Rituals Cosmetics Global

Rituals — Renewed Ritual of Ayurveda

893.6K views
Rituals Cosmetics Global — RITUALS Private Collection - Warm, knus, sensueel (YouTube video ad)0:15

Rituals Cosmetics Global

RITUALS Private Collection - Warm, knus, sensueel

886K views
Rituals Cosmetics Global — Rituals Private Collection - Mystic Cedar, Velvet Oudh, Precious Amber (YouTube video ad)0:15

Rituals Cosmetics Global

Rituals Private Collection - Mystic Cedar, Velvet Oudh, Precious Amber

882.5K views
Rituals Cosmetics Global — Rituals: The Ritual of Ayurveda Returns (YouTube video ad)0:12

Rituals Cosmetics Global

Rituals: The Ritual of Ayurveda Returns

836.8K views
Rituals Cosmetics Global — RITUALS - The Ritual of Ayurveda (YouTube video ad)0:13

Rituals Cosmetics Global

RITUALS - The Ritual of Ayurveda

835.6K views
Rituals Cosmetics Global — RITUALS Private Collection - Savage Garden & Royal Tea (YouTube video ad)0:15

Rituals Cosmetics Global

RITUALS Private Collection - Savage Garden & Royal Tea

776.6K views
Rituals Cosmetics Global — RITUALS - The Refreshed Ritual of Ayurveda (YouTube video ad)0:14

Rituals Cosmetics Global

RITUALS - The Refreshed Ritual of Ayurveda

757.8K views
Rituals Cosmetics Global — Rituals Private Collection - Home Fragrance (YouTube video ad)0:06

Rituals Cosmetics Global

Rituals Private Collection - Home Fragrance

752.4K views
Rituals Cosmetics Global — Rituals - A Scent That Says, 'Home' (YouTube video ad)0:11

Rituals Cosmetics Global

Rituals - A Scent That Says, 'Home'

704.4K views
Rituals Cosmetics Global — Rituals Private Collection - Woody and Refined Scents (YouTube video ad)0:06

Rituals Cosmetics Global

Rituals Private Collection - Woody and Refined Scents

691.5K views
Rituals Cosmetics Global — RITUALS — Meet the New Clay Mask (YouTube video ad)0:12

Rituals Cosmetics Global

RITUALS — Meet the New Clay Mask

676.9K views
Rituals Cosmetics Global — Rituals - The Ritual of Ayurveda (YouTube video ad)0:11

Rituals Cosmetics Global

Rituals - The Ritual of Ayurveda

666.2K views
Rituals Cosmetics Global — Rituals Private Collection - Comforting Scents (YouTube video ad)0:06

Rituals Cosmetics Global

Rituals Private Collection - Comforting Scents

644.8K views
Rituals Cosmetics Global — Rituals — The Ritual of Ayurveda Collection (YouTube video ad)0:10

Rituals Cosmetics Global

Rituals — The Ritual of Ayurveda Collection

617.7K views
Rituals Cosmetics Global — Rituals Private Collection - Home Fragrance (YouTube video ad)0:15

Rituals Cosmetics Global

Rituals Private Collection - Home Fragrance

603.4K views
Rituals Cosmetics Global — Rituals - The Private Collection (YouTube video ad)0:06

Rituals Cosmetics Global

Rituals - The Private Collection

592.2K views

See all 55 Rituals ads

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About Rituals

Rituals is a Dutch cosmetics and lifestyle brand offering body care, skin care, home fragrances, and bath products inspired by ancient Asian traditions. Founded in 2000 by Raymond Cloosterman in Amsterdam, the company operates over 1,400 retail stores alongside an online e-commerce platform across Europe, Asia, and the Americas.

Company
Rituals Cosmetics International B.V.
Category
Home and body cosmetics retail
Headquarters
Netherlands
Advertises in
14 countries

Rituals YouTube ads — FAQ

Rituals is a Dutch cosmetics and lifestyle brand originating from the Netherlands. The company offers body care, skin care, bath products, and home fragrances inspired by ancient Asian traditions, operating an e-commerce platform alongside global retail stores.
Rituals's YouTube ads focus heavily on its Private Collection home fragrances, including scents like Mystic Cedar and Savage Garden. Campaigns also highlight body care lines such as The Ritual of Ayurveda and the Rituals Homme men's skincare collection.
Rituals primarily uses horizontal video formats, with occasional vertical videos. The vast majority of its YouTube ads are short spots lasting up to 15 seconds.
Rituals advertises on YouTube primarily in English and French, followed by German.
AdSee has indexed 55 YouTube ads from Rituals, with 24.8M views in total, shown in 14 countries.
Rituals's YouTube ads in the AdSee library ran most often in Belgium, the Netherlands, Switzerland, the United Kingdom and Germany. In total they were shown in 14 countries.
AdSee estimates Rituals's YouTube ad spend at $124K – $867K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Rituals.
The most-viewed Rituals ad in the AdSee library is “Rituals Private Collection - Mystic Cedar, Velvet Oudh, Precious Amber”, with 963K views on YouTube.
Rituals's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR16017638973434232833?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.