Heelys YouTube Ads and Commercial Examples

#2210 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

Heelys is an American footwear brand known for its sneakers with removable wheels in the heels, alongside activewear and accessories. Its YouTube advertising spans 20+ ads and 17.2M views across 8 markets. Video campaigns spotlight movement and skate shoes, featuring themes like Take the Wheel and the Heelys x Ed Hardy Collaboration.

Est. total spend
$86.1K – $861K
All-time, estimated range
Ads indexed
22
Total views
17.2M
Markets
8
Countries the ads ran in

Most-viewed Heelys YouTube ads

Top 20 by views · list updated

See all 22 Heelys ads

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About Heelys

Heelys is an American footwear brand known for its sneakers featuring removable wheels in the heels, allowing wearers to alternate between walking and rolling. Invented in 1999 by Roger Adams, the brand offers wheeled shoes, activewear, and accessories primarily for children and young adults. The brand is owned by footwear company BBC International LLC, which acquired it in 2021.

Company
BBC International LLC
Category
Wheeled footwear and roller shoes
Headquarters
United States
Advertises in
8 countries

Heelys YouTube ads — FAQ

Heelys is an American footwear brand owned by BBC International LLC that sells sneakers with removable wheels in the heels. The brand offers wheeled shoes, activewear, and accessories designed for alternating between walking and rolling.
Heelys's YouTube ads focus on its wheeled skate shoes, movement, and youth urban footwear styles. Recurring themes include its 'Take the Wheel' campaigns, promotional sales events, and brand partnerships such as the Ed Hardy collaboration.
Heelys relies predominantly on horizontal video ads, alongside some vertical formats. Most videos are mid-length spots running between 16 and 30 seconds, with shorter clips under 15 seconds making up the rest.
Heelys advertises exclusively in English on YouTube, catering to audiences from its base in the United States.
AdSee has indexed 22 YouTube ads from Heelys, with 17.2M views in total, shown in 8 countries.
Heelys's YouTube ads in the AdSee library ran most often in the United States, Germany, the United Kingdom, Ireland and the Netherlands. In total they were shown in 8 countries.
AdSee estimates Heelys's YouTube ad spend at $86.1K – $861K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Heelys.
The most-viewed Heelys ad in the AdSee library is “Heelys — Take the Wheel”, with 4.8M views on YouTube.
Heelys's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14959652566944710657?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.