The initial close-up of a red liquid dripping from a dropper.

The ad opens with a close-up of a red liquid, possibly a serum, dripping from a dropper into a pool of red. The RITUALS logo appears. The scene transitions to a close-up of a glass container with a white substance, then to a woman in a patterned robe holding a red tube of product. The text 'Meet the New Clay Mask' appears. A woman is shown applying a light pink mask to her face. The text 'For Face and Body' appears over a close-up of the mask texture. A woman with elaborate jewelry looks down. The red product tube is shown surrounded by rose petals. The woman from before is shown again, looking up with rose petals falling around her. Finally, a collection of RITUALS products, including the clay mask, are displayed on a surface with rose petals.