Riachuelo YouTube Ads and Commercials

#1055 YouTube advertiser by spendRetail EcommerceBrazilVerify on Google Ads Transparency Center

Founded in 1947, Riachuelo is a Brazilian department store and fast-fashion retailer offering apparel, footwear, home goods, and accessories. With 40+ ads and 46.3M views across 10 markets, its YouTube video advertising highlights seasonal collections, holiday promotions like Dia das Mães, and Casa Riachuelo home decor.

Est. total spend
$92.7K – $2.3M
All-time, estimated range
Ads indexed
47
Total views
46.3M
Markets
10
Countries the ads ran in

Most-viewed Riachuelo YouTube ads

Top 20 by views · list updated

See all 47 Riachuelo ads

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About Riachuelo

Riachuelo is one of Brazil's largest department store and fast-fashion retailers, offering apparel, footwear, accessories, beauty items, and home goods. Founded in 1947 in Natal, Brazil, it operates more than 400 stores across the country alongside an e-commerce platform. The company is owned by Grupo Guararapes, one of Latin America's largest textile and retail groups.

Company
LOJAS RIACHUELO S/A
Category
Department store chain
Headquarters
Brazil
Advertises in
10 countries

Riachuelo YouTube ads — FAQ

Riachuelo is a Brazilian department store and fast-fashion retail chain founded in 1947. Operating physical stores and an e-commerce platform, Riachuelo offers apparel, footwear, accessories, beauty products, and home goods.
Riachuelo's YouTube ads focus on new fashion collections, seasonal campaigns such as Mother's Day and Valentine's Day, and children's apparel including Carter's lines. Ads also promote footwear, knitwear sales, and home decor items from Casa Riachuelo.
Riachuelo primarily runs horizontal video ads alongside a smaller share of vertical Shorts-style spots. Most of the retailer's video ads are short spots lasting up to 15 seconds.
Riachuelo advertises on YouTube exclusively in Portuguese, targeting audiences in its home market of Brazil.
AdSee has indexed 47 YouTube ads from Riachuelo, with 46.3M views in total, shown in 10 countries.
Riachuelo's YouTube ads in the AdSee library ran most often in Brazil, Portugal, Italy, Spain and Ireland. In total they were shown in 10 countries.
AdSee estimates Riachuelo's YouTube ad spend at $92.7K – $2.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Riachuelo.
The most-viewed Riachuelo ad in the AdSee library is “Riachuelo Apresenta Dia das Mães”, with 18.6M views on YouTube.
Riachuelo's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR03258257985696169985?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.