The initial black screen with the prominent white "RIACHUELO" logo.

The ad opens with the Riachuelo logo on a black background. It transitions to a light grey background with the Carter's logo and text. A smiling baby girl is shown, followed by a baby boy. Both babies are dressed in outfits from Carter's. Small images of clothing sets are displayed next to the babies. The ad features promotional graphics for free shipping and official reseller status. The pacing is slow and gentle, with smooth transitions between scenes. The ad ends with the Carter's logo and text, followed by the Riachuelo logo.