Debenhams YouTube Ads & Video Campaigns

#1065 YouTube advertiser by spendRetail EcommerceUnited Kingdom

Debenhams is an online department store offering fashion, footwear, beauty, and homewares. Its video advertising across 11 markets has accumulated 57.3M views across 20+ ads. The library highlights seasonal retail campaigns, focusing on Christmas promotions, seasonal outerwear, and home furnishings.

Est. total spend
$229K – $2.3M
All-time, estimated range
Ads indexed
23
Total views
57.3M
Markets
11
Countries the ads ran in

Most-viewed Debenhams YouTube ads

Top 20 by views · list updated

See all 23 Debenhams ads

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About Debenhams

Debenhams is an online department store offering fashion clothing, footwear, beauty products, and homewares. Originally established in 1778 as a British brick-and-mortar department store chain, the brand was acquired by Boohoo Group (now Debenhams Group plc) in 2021 and transitioned to an e-commerce marketplace platform. Serving primarily the United Kingdom market, it sells a mix of proprietary fashion labels and third-party brands.

Company
DBZ Marketplace Online Limited
Category
Online department store
Headquarters
United Kingdom
Advertises in
11 countries

Debenhams YouTube ads — FAQ

Debenhams is a UK-based online department store operated by DBZ Marketplace Online Limited. The retailer advertises fashion clothing, footwear, beauty products, and homewares from both proprietary labels and third-party brands.
Debenhams focuses its YouTube video ads on seasonal themes like Christmas promotions, occasion fashion, outerwear such as coats and jackets, and home and outdoor furniture showcases.
Debenhams relies primarily on horizontal video formats, with a smaller portion of vertical videos. Most of the brand's YouTube ads are short spots lasting up to 15 seconds.
Debenhams advertises exclusively in English on YouTube, catering to its audience as a UK online department store.
AdSee has indexed 23 YouTube ads from Debenhams, with 57.3M views in total, shown in 11 countries.
Debenhams's YouTube ads in the AdSee library ran most often in the United Kingdom, Ireland, Spain, Portugal and Cyprus. In total they were shown in 11 countries.
AdSee estimates Debenhams's YouTube ad spend at $229K – $2.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Debenhams.
The most-viewed Debenhams ad in the AdSee library is “Debenhams.com - Fashion for Every Occasion”, with 9.9M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.