The video starts with a close-up of the woman holding a Redken product and asking "have you ever tried this one?"

A woman with long, dark hair demonstrates a two-step hair care routine. She applies a white cream from a tube to her hand and then to her hair. She then uses a round brush blow dryer on her hair, creating volume and waves. The video features close-ups of the products and the woman's hair. The pacing is quick and informative.