Animated running soda can and bottle characters.

The ad opens with animated characters of a soda can and a plastic bottle running, with the text "EINSATZ LÄUFT!" on a green background. This transitions to footage of crushed plastic bottles on conveyor belts in a recycling facility. A woman stands in front of stacks of compressed plastic bales, gesturing towards them. She then looks up as animated thought bubbles appear, showing the animated characters. She speaks directly to the camera, looking concerned, then surprised, and finally smiles. The ad ends with the animated characters running again, with text and a website address.