Animated characters of a soda can and bottle running.

The ad opens with animated characters of a soda can and a plastic bottle, both with faces and wearing athletic headbands, running. They are on a bright green background with text. The scene then shifts to a dark hallway where the characters are walking. The can character is then shown being crushed flat, while the bottle character remains intact. A woman appears next to a reverse vending machine, explaining the process. She holds up a bottle and a can, showing their barcodes and recycling symbols. The ad concludes with the animated characters running again on the green background, with website information.