Animated, anthropomorphic soda can and bottle characters running.

The ad opens with animated characters of a soda can and a plastic bottle, both with smiley faces and wearing athletic headbands, running. The text 'EINSATZ LÄUFT!' appears. They then jump into a recycling machine. The scene transitions to show the can and bottle characters amidst piles of crushed plastic bottles and cans. They are then shown being processed into small grey pellets, with a green thumb emerging from the pellets. The can character is then shown melting in a fiery substance, followed by the green thumb giving a thumbs up. The scene shifts to conveyor belts carrying crushed plastic bottles. Finally, the can and bottle characters are shown standing on a wooden table, and then running again against a green background with text and a website address.