Purina YouTube Ads and Video Campaigns

#1629 YouTube advertiser by spendRetail EcommerceItalyVerify on Google Ads Transparency Center

Purina produces and distributes dog and cat food, treats, and care products in Italy under brands such as Pro Plan and Felix. Its YouTube advertising in Italy totals 88.5M views across 11 ads. Campaigns frequently highlight pet digestive health with Purina Pro Plan FortiFlora and feature creative messaging for cat care.

Est. total spend
$531K – $1.3M
All-time, estimated range
Ads indexed
11
Total views
88.5M
Markets
1
Countries the ads ran in

Most-viewed Purina YouTube ads

Top 11 by views · list updated

About Purina

Purina Italia is the Italian operation of Nestlé Purina PetCare, producing and distributing pet food, treats, and care products for dogs and cats in Italy. The platform provides nutrition advice and sells products through retail partners and an online shop under brands including Pro Plan, Purina ONE, Felix, and Friskies. Founded globally in 1894, Purina operates as a subsidiary of the Swiss food conglomerate Nestlé.

Company
Nestlé Purina Commerciale S.r.l.
Category
Pet food and care
Headquarters
Italy
Advertises in
1 country

Purina YouTube ads — FAQ

Purina is a pet food and care brand operating under Nestlé Purina Commerciale S.r.l. in Italy. It advertises nutrition, treats, and care products for dogs and cats, featuring lines such as Pro Plan, Purina ONE, Felix, and Friskies.
Purina's YouTube ads frequently spotlight the Pro Plan product range, including FortiFlora supplements for pet digestive and intestinal health, alongside campaigns for Felix cat food.
Purina relies primarily on horizontal video formats alongside occasional vertical Shorts. Its ad creatives are short-form, split evenly between 15-second spots and videos lasting up to 30 seconds.
Purina advertises on YouTube exclusively in Italian, targeting pet owners across Italy.
AdSee has indexed 11 YouTube ads from Purina, with 88.5M views in total, shown in 1 country.
Purina's YouTube ads in the AdSee library ran most often in Italy.
AdSee estimates Purina's YouTube ad spend at $531K – $1.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Purina.
The most-viewed Purina ad in the AdSee library is “Purina Pro Plan — Nutri il tuo pet like a pro”, with 13.5M views on YouTube.
Purina's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04273585127734378497?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.