The "UH-OH" text and concerned pet faces immediately grab attention.

The ad opens with close-ups of a dog and then a cat, both looking concerned, with the text "UH-OH" and "disordine intestinale?" on screen. This is followed by quick cuts of a kitten in a messy room, a dog looking sad near some food, a man and his dog on a hike, and a cat in a box. The ad then shows two Purina Pro Plan FortiFlora boxes, one for dogs and one for cats, with the text "Porta sempre con te FortiFlora". It then shows two playful puppies running, with text about a probiotic for intestinal health. Finally, it shows a cat in a box and a dog in a car, before returning to the Purina Pro Plan FortiFlora product display and the Purina tagline.