Jules YouTube Ads and Video Campaigns

#1626 YouTube advertiser by spendRetail EcommerceFranceVerify on Google Ads Transparency Center

Founded in 1994, Jules is a French menswear retailer offering casual and smart-casual clothing, footwear, and accessories. Across 8 markets, the brand's video advertising has accumulated 38.0M views from 40+ ads. Campaigns prominently feature seasonal sales and creative brand spots centered around the recurring theme of Mais qui est en Jules.

Est. total spend
$190K – $1.3M
All-time, estimated range
Ads indexed
47
Total views
38.0M
Markets
8
Countries the ads ran in

Most-viewed Jules YouTube ads

Top 20 by views · list updated

See all 47 Jules ads

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About Jules

Jules is a French menswear retailer offering casual and smart-casual clothing, footwear, and accessories for men. Founded in 1994 and headquartered in Roubaix, France, the brand operates over 500 physical stores across Europe and international markets alongside its e-commerce platform. Jules is owned by Association Familiale Mulliez.

Company
JULES SAS
Category
Men's ready-to-wear clothing
Headquarters
France
Advertises in
8 countries

Jules YouTube ads — FAQ

Jules is a French menswear retailer founded in 1994 and based in Roubaix, France. Operatng as JULES SAS under Association Familiale Mulliez, it sells casual and smart-casual men's clothing, footwear, and accessories.
Jules's YouTube ads focus on men's fashion campaigns, promotional events such as sales, and branded themes including "Mais qui est en Jules ?" alongside pop-culture collaborations like Stranger Things.
Jules primarily runs short horizontal video ads up to 15 seconds long, while also utilizing vertical formats and mid-length spots up to 30 seconds.
Jules advertises on YouTube primarily in French, reflecting its origin and primary market in France.
AdSee has indexed 47 YouTube ads from Jules, with 38.0M views in total, shown in 8 countries.
Jules's YouTube ads in the AdSee library ran most often in France, Belgium, Luxembourg, Germany and Switzerland. In total they were shown in 8 countries.
AdSee estimates Jules's YouTube ad spend at $190K – $1.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Jules.
The most-viewed Jules ad in the AdSee library is “JULES — Vous êtes au top, sublime, fidèle, gamin, champion, ingérable, irrésistible”, with 17.3M views on YouTube.
Jules's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02525274468914298881?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.