Pokémon GO YouTube Ads and Commercial Examples

#1943 YouTube advertiser by spendGaming AppsUnited StatesVerify on Google Ads Transparency Center

Pokémon GO is an augmented reality mobile game by Niantic where players use GPS to find, catch, and battle virtual Pokémon in the real world. Its video campaigns span 4 markets with 19 ads totaling 37.2M views, showcasing localized messaging, special game tours, and the excitement of discovering rare Pokémon.

Est. total spend
$186K – $1.0M
All-time, estimated range
Ads indexed
19
Total views
37.2M
Markets
4
Countries the ads ran in

Most-viewed Pokémon GO YouTube ads

Top 20 by views · list updated

About Pokémon GO

Pokémon GO is a location-based augmented reality mobile game originally created by Niantic in collaboration with Nintendo and The Pokémon Company, with its video games division acquired by Scopely in 2025. Launched in 2016, the freemium game uses GPS technology to allow players to discover, capture, train, and battle virtual Pokémon creatures in real-world environments. It is available worldwide on iOS and Android devices.

Company
Niantic, Inc.
Category
Mobile augmented reality games
Headquarters
United States
Advertises in
4 countries

Pokémon GO YouTube ads — FAQ

Pokémon GO is a location-based augmented reality mobile game originally created by US-based Niantic, Inc. Available on iOS and Android devices, the freemium game uses GPS technology to let players discover, capture, train, and battle virtual Pokémon in real-world environments.
Pokémon GO YouTube ads focus on in-game experiences and events. Common themes include rediscovering the world, finding buddy Pokémon, rare creature encounters, Tour events featuring specific Mega Pokémon arrivals, and capturing the emotional feeling of gameplay.
Pokémon GO relies heavily on vertical, Shorts-style video ads alongside some horizontal spots. The vast majority of its video ads are short formats running up to 15 seconds.
Pokémon GO advertises primarily in Spanish and French, followed by German.
AdSee has indexed 19 YouTube ads from Pokémon GO, with 37.2M views in total, shown in 4 countries.
Pokémon GO's YouTube ads in the AdSee library ran most often in Spain, France, Germany, Canada and the United States.
AdSee estimates Pokémon GO's YouTube ad spend at $186K – $1.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Pokémon GO.
The most-viewed Pokémon GO ad in the AdSee library is “Pokémon GO — Redescubre El Mundo”, with 4.6M views on YouTube.
Pokémon GO's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04281367058718916609?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.