Wizards of the Coast YouTube ads and campaign examples

#1580 YouTube advertiser by spendGaming AppsUnited StatesVerify on Google Ads Transparency Center

Wizards of the Coast publishes fantasy and tabletop games, including Magic: The Gathering and Dungeons & Dragons. Across 100+ YouTube video ads spanning 11 markets and 27.5M views, its advertising focuses heavily on Magic: The Gathering collaborations, new card reveals, and dedicated gameplay shows.

Est. total spend
$137K – $1.4M
All-time, estimated range
Ads indexed
146
Total views
27.5M
Markets
11
Countries the ads ran in

Most-viewed Wizards of the Coast YouTube ads

Top 20 by views · list updated

See all 146 Wizards of the Coast ads

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About Wizards of the Coast

Wizards of the Coast is an American publisher of fantasy and science fiction games, best known for flagship franchises like Magic: The Gathering and Dungeons & Dragons. Founded in 1990 and acquired by Hasbro in 1999, the company operates as a primary subsidiary delivering collectible card games, role-playing games, and digital titles. It serves a global audience of gamers across tabletop, PC, and mobile platforms.

Company
Wizards of the Coast LLC
Category
Tabletop and digital gaming
Headquarters
United States
Advertises in
11 countries

Wizards of the Coast YouTube ads — FAQ

Wizards of the Coast is an American publisher of fantasy and science fiction games, best known for franchises like Magic: The Gathering and Dungeons & Dragons. The company creates collectible card games, role-playing games, and digital titles across tabletop, PC, and mobile platforms.
YouTube ads from Wizards of the Coast focus heavily on Magic: The Gathering. Recurring themes include card reveals, card discussions on The Squen & Cragg Show, and the Magic: The Gathering collaboration with Avatar: The Last Airbender featuring specific cards and beginner boxes.
Wizards of the Coast runs a mix of horizontal and vertical video formats, with horizontal ads making up the majority. Most of its video campaigns are short spots running up to 15 seconds.
Wizards of the Coast advertises primarily in English on YouTube, alongside ads presented in German and French.
AdSee has indexed 146 YouTube ads from Wizards of the Coast, with 27.5M views in total, shown in 11 countries.
Wizards of the Coast's YouTube ads in the AdSee library ran most often in the United States, Canada, Australia, New Zealand and Germany. In total they were shown in 11 countries.
AdSee estimates Wizards of the Coast's YouTube ad spend at $137K – $1.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Wizards of the Coast.
The most-viewed Wizards of the Coast ad in the AdSee library is “Magic: The Gathering x Avatar: The Last Airbender”, with 1.2M views on YouTube.
Wizards of the Coast's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01730432565392703489?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.