Plunge YouTube ads: Top video ad creatives and performance

#3088 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Plunge sells home and commercial cold plunge tubs, saunas, chillers, and contrast therapy equipment. Its YouTube advertising footprint includes 20+ ads and 10.3M views in the US. The video campaigns focus heavily on cold water therapy for recovery, wellness benefits, and financing offers.

Est. total spend
$206K – $516K
All-time, estimated range
Ads indexed
28
Total views
10.3M
Markets
1
Countries the ads ran in

Most-viewed Plunge YouTube ads

Top 20 by views · list updated

See all 28 Plunge ads

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About Plunge

Plunge is a wellness company that manufactures and sells home and commercial cold plunge tubs, saunas, chillers, and contrast therapy equipment. Founded in 2020 by Michael Garrett and Ryan Duey, the brand operates primarily in the United States and ships internationally. The company gained widespread recognition following an appearance on Shark Tank and has grown into a prominent direct-to-consumer cold therapy brand.

Company
Reboot Labs, LLC
Category
Cold plunge and sauna equipment
Headquarters
United States
Advertises in
1 country

Plunge YouTube ads — FAQ

Plunge, legally known as Reboot Labs, LLC, is a wellness brand based in the United States that sells cold therapy and contrast equipment. Its product offerings include home and commercial cold plunge tubs, saunas, chillers, and accessories.
Plunge's YouTube ads highlight the wellness and recovery benefits of cold water therapy, featuring products like the Luna Plunge, Plunge Pod, and cold plunge pools. Many ads also promote special financing offers and seasonal sales.
Plunge uses a mix of horizontal video ads and vertical Shorts-style videos. Most of its video creatives run between 16 and 30 seconds, alongside some longer 30- to 60-second spots.
Plunge advertises exclusively in English on YouTube, reflecting its primary customer base in the United States.
AdSee has indexed 28 YouTube ads from Plunge, with 10.3M views in total, shown in 1 country.
Plunge's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Plunge's YouTube ad spend at $206K – $516K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Plunge.
The most-viewed Plunge ad in the AdSee library is “Luna Plunge — Cold Plunge Experience”, with 2.3M views on YouTube.
Plunge's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06440557000861417473?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.