The initial visual of two women and the prominent text 'COSMETOLOGY' quickly establishes the theme.

The video showcases various beauty and barbering services. It opens with two women, one sitting and one standing holding a Paul Mitchell t-shirt. Text overlays highlight 'COSMETOLOGY'. Then, a woman's hair is being cut, with text 'HAIRCUTTING'. Next, blue hair is being styled with a brush, and text 'COLORING' appears. Another scene shows two women working on hair, followed by a close-up of makeup application with text 'MAKEUP' and 'EDITORIAL'. The final segment focuses on barbering, with a man getting his hair cut and styled, featuring text 'BARBERING', 'FADES AND TAPERS', 'CUTTING', 'SKIN CARE', and 'SHAVING AND GROOMING'. The ad concludes with the Paul Mitchell The School Provo logo and a list of programs offered.