The "ENROLL NOW" text overlaid on the aerial shot of the capitol building.

The video opens with a shot of the Paul Mitchell The School building, then transitions to an aerial view of a city capitol building with the text 'ENROLL NOW' overlaid. It then shows a street view of a modern city with tall buildings and a few people walking. The next scene is a close-up of a Paul Mitchell case, followed by a shot of two young women walking with luggage. The final scenes show a woman with flowing hair and then two women standing in front of a rustic door, with the text 'YOUR NEXT CHAPTER STARTS HERE' appearing throughout these segments. The ad concludes with an aerial view of a city at sunset and the Paul Mitchell The School Boise logo and website information.