The "ENROLL NOW" text appearing over the Paul Mitchell school building.

The video opens with an exterior shot of a Paul Mitchell The School building. Text overlays appear, first saying "ENROLL NOW" over the building, then transitioning to an aerial view of a state capitol building with the same text. It then shows a street view of a city with modern buildings. Close-ups of a Paul Mitchell branded case follow, with text "YOUR NEXT" appearing. Two young women are shown walking with a suitcase, and then a woman is shown smiling outdoors with text "CHAPTER STARTS HERE". The final scene is an aerial view of a city at sunset, with the Paul Mitchell The School Boise logo and website information.