OnePass YouTube Ads and Video Campaigns

#1904 YouTube advertiser by spendRetail EcommerceAustraliaVerify on Google Ads Transparency Center

OnePass is an Australian retail loyalty membership program by Wesfarmers offering perks across stores like Kmart, Target, and Bunnings Warehouse. Its YouTube advertising in Australia totals 26.9M views across 17 ads. Key campaigns highlight free trials, promotional pricing, bonus Flybuys points, and free delivery.

Est. total spend
$403K – $1.1M
All-time, estimated range
Ads indexed
17
Total views
26.9M
Markets
1
Countries the ads ran in

Most-viewed OnePass YouTube ads

Top 17 by views · list updated

About OnePass

OnePass is an Australian retail subscription and loyalty membership program operated by Wesfarmers One Pass Pty Ltd, a subsidiary of Wesfarmers. The service offers subscribers benefits across participating Australian retailers including Kmart, Target, Bunnings Warehouse, Officeworks, Priceline, and InstantScripts. Member benefits include free standard delivery on eligible orders, bonus Flybuys points, 365-day change of mind returns, and express Click & Collect.

Company
Wesfarmers One Pass Pty Ltd
Category
Retail loyalty membership program
Headquarters
Australia
Advertises in
1 country

OnePass YouTube ads — FAQ

OnePass is an Australian retail subscription and loyalty program operated by Wesfarmers One Pass Pty Ltd. It provides subscriber perks across retailers like Kmart, Target, Bunnings Warehouse, and Officeworks, offering free standard delivery on eligible orders, bonus Flybuys points, and express Click & Collect.
OnePass's YouTube ads primarily promote trial offers and subscription perks. Common themes include 30-day free trials, discounted first-year pricing, free delivery benefits, earning 5x Flybuys points, and early access to retail shopping events.
OnePass relies entirely on short, horizontal video ads, with all of its spots running up to 15 seconds in length.
OnePass advertises on YouTube exclusively in English, targeting consumers in Australia.
AdSee has indexed 17 YouTube ads from OnePass, with 26.9M views in total, shown in 1 country.
OnePass's YouTube ads in the AdSee library ran most often in Australia.
AdSee estimates OnePass's YouTube ad spend at $403K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by OnePass.
The most-viewed OnePass ad in the AdSee library is “OnePass — Start Your 30 Day Free Trial”, with 8.3M views on YouTube.
OnePass's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08489645731248865281?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.