The large, bright '$20' price tag against the purple background.

The video opens with a static screen showing the 'OnePass' logo repeated multiple times against a purple background. It then transitions to a promotional graphic for OnePass, featuring a large '$20' price tag and the text 'FIRST YEAR OF ONEPASS'. A smartphone displays logos of various retail partners. A small animated penguin character appears and interacts with the phone. The text 'LIMITED TIME OFFER' and 'HALF PRICE' are highlighted at different points.