The initial close-up of the man's intense expression and the prominent title card 'OBSESSION'.

The ad opens with a close-up of a man's face, then transitions to the title card 'OBSESSION'. It shows the man driving at night, then a woman sitting in a booth, followed by a shot of stars overlayed on a car interior. Text appears, 'TERRIFYING'. Another scene shows a group of people, with stars overlayed. More stars and user reviews appear, followed by the text 'THE BEST HORROR MOVIE OF THE YEAR'. The ad ends with a man screaming, covered in blood, and the title card 'OBSESSION' again.