The initial shot of the creepy novelty toys on the shelf.

The ad opens with a shot of a store shelf displaying novelty items, including 'One Wish Willow' and 'Voodoo Doll' toys. It then transitions to the Focus Features logo. The trailer shows quick cuts of the main characters, a young woman and man, interacting in various settings, including a car and a dimly lit room. There are scenes of them looking at each other, talking, and a tense moment where the woman appears distressed and covered in what looks like blood. The final scenes show the title card and release date.